News
News
Competitor Bidding in Insurance PPC: Strategy, Defence & Opportunity
Competitor PPC is about much more than bidding on another insurer’s brand. Learn how to assess competitor activity, protect your own brand, identify new opportunities and turn competitor searches into commercially valuable customers.
What If The Answer To Expensive Insurance PPC Isn’t More Search?
Insurance Search campaigns capture valuable intent, but by the time someone searches for insurance, every competitor can bid for that same customer. Explore how YouTube, Demand Gen and smarter audience strategies can help insurers reach potential customers earlier, build first-party audiences and influence what happens before the search.
Financial Services PPC Agency: What to Look For and Why Specialist Experience Matters
Choosing a financial services PPC agency isn’t just about Google Ads expertise. Discover what to look for, why specialist experience matters and how to find a partner focused on real business outcomes.
Google Ads “Review Your Campaign Targets”: What It Means and What You Should Do
Seen Google’s “Review Your Campaign Targets” notification in Google Ads? Discover what the August 2026 Smart Bidding update means, which campaigns are affected and whether you should review your Target CPA or Target ROAS before the changes roll out.
Fintech PPC: How to Scale Compliant Campaigns in a Competitive Market
Scaling a fintech business requires more than increasing advertising budgets. Discover how to build compliant, commercially focused fintech PPC campaigns that attract the right customers, improve marketing efficiency and support sustainable growth. Drawing on more than 15 years of PPC experience, including almost a decade managing campaigns within one of the UK’s largest insurance brokers.
PPC for Financial Services: How to Improve Lead Quality Without Increasing Spend
Generating more leads doesn’t always mean generating more customers. Discover how financial services businesses can improve lead quality, reduce wasted spend and drive stronger commercial outcomes from PPC without increasing advertising budgets. Drawing on more than 15 years of experience and £40 million in managed ad spend.
Proactively Managing Negative Keywords to Drive PPC Efficiency: Hero Conf UK 2026
How much PPC budget is quietly leaking through poor search relevance? Explore key insights from Dez Calton’s Hero Conf UK presentation on proactively managing negative keywords, reducing wasted spend and building more efficient PPC campaigns.
Negative Keywords in Google Ads: What They Are and How the Match Types Work
Negative keywords stop your Google Ads appearing for the wrong searches, but their match types work differently from positive keywords. This guide explains how each type works and the real commercial impact of getting them right.
The Complete Guide to PPC Audits
Stop funding algorithmic inefficiencies. This definitive guide outlines the exact methodology required to audit B2B paid media accounts, isolate wasted budget, and transition your campaigns into a highly optimised lead generation system.