PPC Agency East Anglia – Senior PPC expertise for Businesses Across East Anglia
Precisionly helps businesses across East Anglia get more from paid media, whether that means improving an existing account, generating better-quality leads, reducing wasted spend or building a PPC strategy capable of scaling.
Based in the region and working with businesses across Norfolk, Cambridgeshire, Lincolnshire and beyond, Precisionly provides senior-level PPC consultancy and management across Google Ads, Microsoft Ads, YouTube and other paid media channels.
You work directly with experienced PPC specialists, not layers of account management. With more than 15 years’ hands-on experience managing everything from smaller campaigns through to multi-million-pound advertising budgets, the focus is always the same: understand what actually drives commercial performance and make every pound work harder.
Based in the region and working with businesses across Norfolk, Cambridgeshire, Lincolnshire and beyond, Precisionly provides senior-level PPC consultancy and management across Google Ads, Microsoft Ads, YouTube and other paid media channels.
You work directly with experienced PPC specialists, not layers of account management. With more than 15 years’ hands-on experience managing everything from smaller campaigns through to multi-million-pound advertising budgets, the focus is always the same: understand what actually drives commercial performance and make every pound work harder.
PPC Support Across East Anglia
PPC in Cambridgeshire
From Cambridge and Ely to Huntingdon and Peterborough, Precisionly supports businesses looking to use paid media more effectively, from startups testing and validating demand through to established organisations looking to improve efficiency and scale.
Depending on the business, that could mean hands-on PPC management, an independent audit of an existing account, consultancy for an internal marketing team or a wider paid media strategy across Google, Microsoft and YouTube.
Depending on the business, that could mean hands-on PPC management, an independent audit of an existing account, consultancy for an internal marketing team or a wider paid media strategy across Google, Microsoft and YouTube.
PPC in Norfolk
Precisionly works with businesses across Norfolk and the wider East Anglia region, including businesses around Norwich, King’s Lynn, Great Yarmouth and Thetford.
The requirement isn’t always simply “more traffic”. We’ve helped businesses improve lead quality, reduce wasted spend, strengthen conversion tracking and reporting, and understand which parts of their paid media activity are actually contributing to commercial results.
The requirement isn’t always simply “more traffic”. We’ve helped businesses improve lead quality, reduce wasted spend, strengthen conversion tracking and reporting, and understand which parts of their paid media activity are actually contributing to commercial results.
PPC in Lincolnshire
For businesses across Lincoln, Grantham, Boston, Scunthorpe and the wider county, Precisionly provides PPC support built around the business rather than a standard campaign template.
That can range from improving an existing Google Ads account to providing senior oversight for an internal team, auditing performance or managing paid media directly. The objective is to give businesses clearer visibility of performance, better control of advertising spend and a strategy based on commercial outcomes rather than platform metrics alone.
That can range from improving an existing Google Ads account to providing senior oversight for an internal team, auditing performance or managing paid media directly. The objective is to give businesses clearer visibility of performance, better control of advertising spend and a strategy based on commercial outcomes rather than platform metrics alone.
And Across the Wider Region
Precisionly isn’t restricted to those three counties. We can support businesses across Suffolk and the wider East of England, as well as businesses elsewhere in the UK.
Who We Work With Across East Anglia
We support businesses across sectors including:
Whether your focus is lead generation, online sales, or building brand visibility, our regional expertise helps tailor PPC strategies to your audience and local market.
Stop wasting budget on guesswork
Get a professional PPC audit that shows what’s working and what’s not.
What we help East Anglia businesses solve
You’re spending on PPC but aren’t confident you’re getting enough back.
We’ll look beyond headline platform metrics to understand where budget is being spent, what is actually generating valuable outcomes and where efficiency can be improved.
You’re generating leads, but not necessarily the right leads.
More conversions aren’t automatically better. We look at targeting, search intent, campaign structure, measurement and the quality of the outcomes being generated.
Your PPC has become increasingly automated and you want more control.
Automation can be extremely effective, but it still needs direction and oversight. We help businesses understand what the platforms are doing with their money rather than simply accepting the recommendations they are given.
Your internal team needs senior PPC support.
That could mean consultancy, training, account audits or ongoing fractional PPC leadership rather than outsourcing everything.
You’re unsure whether your current agency or account is performing as well as it could.
An independent PPC audit can identify wasted spend, structural issues, measurement gaps and opportunities that may have been overlooked.
Why Choose Precisionly
Precisionly was founded by Dez Calton, a paid media specialist with more than 15 years’ experience managing PPC campaigns and more than £42 million in advertising spend across Google, Microsoft, YouTube, Meta and other platforms.
Before founding Precisionly, Dez spent nearly a decade leading paid media for Adrian Flux Insurance Group and associated brands, working in one of the UK’s most competitive paid-search sectors.
He has shared his experience at Hero Conf, BrightonSEO, PPC Live, the Paid Search Association and the Search Advertising Show and writes about paid media strategy and measurement for industry publications including The SEM Dispatch.
Precisionly brings that senior-level experience directly to businesses without the layers often associated with a larger agency. You’ll know who is making decisions about your advertising, why those decisions are being made and where your money is going.
Before founding Precisionly, Dez spent nearly a decade leading paid media for Adrian Flux Insurance Group and associated brands, working in one of the UK’s most competitive paid-search sectors.
He has shared his experience at Hero Conf, BrightonSEO, PPC Live, the Paid Search Association and the Search Advertising Show and writes about paid media strategy and measurement for industry publications including The SEM Dispatch.
Precisionly brings that senior-level experience directly to businesses without the layers often associated with a larger agency. You’ll know who is making decisions about your advertising, why those decisions are being made and where your money is going.
PPC Services Built Around What You Actually Need
PPC For Startups
Get bootstrapped, lean PPC specifically tailored to the needs of your startup.
Learn more
Get bootstrapped, lean PPC specifically tailored to the needs of your startup.
Learn more
PPC For Nonprofits
Google Ads Grants and paid PPC management, specifically for nonprofits and charities.
Learn more
Google Ads Grants and paid PPC management, specifically for nonprofits and charities.
Learn more
Depending on your objectives, that can include Google Search, Performance Max, Demand Gen, Display, YouTube, Microsoft Ads and other paid media channels.
How Precisionly Approaches PPC
There is no single PPC strategy that works for every business. Market, margins, customer value, sales process, existing data, budget and business objectives all change the decisions we make.
That’s why Precisionly starts by understanding the business rather than the advertising platform. Our S.C.A.L.E framework provides a continuous process for strategy, implementation, learning and improvement, but the underlying principle is simpler:
Every pound must earn its place.
We want to understand why money is being spent, what it’s achieving and whether there is a better way to deploy it. That means challenging assumptions, questioning automation when necessary and measuring success against commercial outcomes rather than accepting platform metrics at face value.
That’s why Precisionly starts by understanding the business rather than the advertising platform. Our S.C.A.L.E framework provides a continuous process for strategy, implementation, learning and improvement, but the underlying principle is simpler:
Every pound must earn its place.
We want to understand why money is being spent, what it’s achieving and whether there is a better way to deploy it. That means challenging assumptions, questioning automation when necessary and measuring success against commercial outcomes rather than accepting platform metrics at face value.
The S.C.A.L.E Framework
Run smarter. Scale faster. Every service we offer follows the same proven process designed to deliver precision-led growth.
S – Strategise
Every project starts with clarity. We dig deep into your goals, audience, market position and performance data to define what success looks like.
This insight drives every decision that follows.
C – Construct
We build a tailored plan of action, whether that’s a PPC strategy, training programme, audit roadmap, or campaign structure.
Every detail is designed for efficiency, accuracy, and measurable impact.
A – Activate
Once the groundwork is complete, we bring the plan to life.
From campaign launches to knowledge transfer and process rollout, activation is always intentional and performance-focused.
L – Learn
We review and refine based on real-world data and feedback. What’s working? What can be improved?
Learning is baked into every step, turning insights into lasting improvements.
E – Enhance
We optimise for growth, scaling what performs, evolving what doesn’t, and continually improving outcomes.
The goal isn’t short-term wins; it’s sustained progress built on precision.
Who We Work With
Precisionly works with startups, established SMEs, in-house marketing teams, agencies, charities and larger organisations that need experienced paid media support.
Our experience spans financial services and insurance, automotive, property, B2B, hospitality, construction, charities and other lead-generation and ecommerce businesses.
Some clients need full PPC management. Others already have capable people internally and need consultancy, training, an independent audit or senior oversight. The model should fit the business rather than forcing the business into an agency package.
Our experience spans financial services and insurance, automotive, property, B2B, hospitality, construction, charities and other lead-generation and ecommerce businesses.
Some clients need full PPC management. Others already have capable people internally and need consultancy, training, an independent audit or senior oversight. The model should fit the business rather than forcing the business into an agency package.
PPC Management Pricing
PPC management starts from £750 per month, with the appropriate level of support depending on advertising spend, platforms, complexity and the amount of strategic or hands-on support required.
If you’re not looking for ongoing management, Precisionly also offers standalone PPC audits, consultancy, training and fractional support.
If you’re not looking for ongoing management, Precisionly also offers standalone PPC audits, consultancy, training and fractional support.
Based in East Anglia. Working With Businesses Across the UK
Precisionly is based in East Anglia, but geography doesn’t determine who we can work with. We support businesses locally, across the UK and internationally, with meetings and consultancy delivered remotely or in person where appropriate.
If you’re based in Norfolk, Cambridgeshire, Lincolnshire, Suffolk or elsewhere in the region and want experienced support with PPC, we can start by looking at where you are now, what you’re trying to achieve and whether Precisionly is the right fit.
If you’re based in Norfolk, Cambridgeshire, Lincolnshire, Suffolk or elsewhere in the region and want experienced support with PPC, we can start by looking at where you are now, what you’re trying to achieve and whether Precisionly is the right fit.
Ready to Make Your Ad Spend Work Harder/ Smarter?
Get senior-level PPC expertise without the inflated agency overheads, we’ll help you turn paid media into profit.