PPC Audit Services – Stop Guessing. Start Knowing Where Your Budget’s Going
Most “free” PPC audits are just thin reports from automated tools, surface-level checks followed by a sales pitch.
At Precisionly, our PPC / Google Ads audits go far deeper. We manually review every layer of your account to uncover what’s working, what’s wasting spend, and how to fix it, with clear, data-backed recommendations you can implement immediately.
Whether you’re spending £2k or £200k a month, a detailed audit gives you clarity, control, and confidence in your paid media investment.
Our audits cover both Google Ads and Microsoft Ads (Bing) to give you a complete picture of your paid search performance, not just one platform in isolation.
The audit is impartial and based on data. It’s not about criticising previous work. It simply shows where preventable losses sit and how to redirect that budget into relevance.
Book your PPC Audit
At Precisionly, our PPC / Google Ads audits go far deeper. We manually review every layer of your account to uncover what’s working, what’s wasting spend, and how to fix it, with clear, data-backed recommendations you can implement immediately.
Whether you’re spending £2k or £200k a month, a detailed audit gives you clarity, control, and confidence in your paid media investment.
Our audits cover both Google Ads and Microsoft Ads (Bing) to give you a complete picture of your paid search performance, not just one platform in isolation.
The audit is impartial and based on data. It’s not about criticising previous work. It simply shows where preventable losses sit and how to redirect that budget into relevance.
Book your PPC Audit
Why a Paid PPC Audit Is Worth It
A real audit isn’t a sales tactic, it’s a blueprint.
We combine 15+ years of PPC experience with hands-on performance data to show you exactly how to make your ads more efficient and profitable.
A Precisionly PPC audit will help you:
We combine 15+ years of PPC experience with hands-on performance data to show you exactly how to make your ads more efficient and profitable.
A Precisionly PPC audit will help you:
Every recommendation is specific, actionable, and backed by evidence, not generic advice or automated graphs.
What’s Included in a Precisionly PPC / Google Ads Audit
Our audits are detailed, manual, and tailored to your business goals. Typical reviews include:
1
Account Structure & Strategy
How your campaigns, ad groups, and assets are organised, and whether they align with your commercial goals.2
Keyword Targeting & Search Term Efficiency
We analyse match types, negatives, and keyword intent across both Google and Microsoft Ads to reduce irrelevant clicks and improve conversion quality, ensuring your campaigns complement rather than compete.3
Ad Copy, Creative & Extensions
Performance analysis of your current messaging, what’s driving engagement, and what needs rewriting or repositioning.4
Bidding & Budget Allocation
We assess bidding strategies, device performance, and platform splits to improve cost efficiency and control.5
Conversion Tracking & Attribution
A deep dive into your tracking setup across Google and Microsoft Ads, ensuring conversions are tracked consistently, even when users move between search engines.6
Competitor & Market Positioning
Insight into how you stack up locally or nationally, including key gaps and opportunities in your sector.We also review your Bing/Microsoft Ads share of voice, identifying cost-effective opportunities often overlooked when focusing solely on Google.
7
Actionable Optimisation Roadmap
You’ll receive a detailed report and 45/60-minute walkthrough call explaining findings, priorities, and next steps.Our S.C.A.L.E Audit Process
We apply the same framework that drives all our management work, ensuring your audit moves from data to action:
S – Strategise
Define business goals, audiences, and desired outcomes before diving into data.
C – Construct
Analyse your account’s current setup, structure, and measurement accuracy.
A – Activate
Identify immediate fixes and quick wins for faster impact.
L – Learn
Evaluate patterns, search intent, and efficiency metrics.
E – Enhance
Deliver a roadmap for optimisation, scalability, and ROI improvement.
Who a Precisionly PPC Audit Is For
Startups & Challenger Brands
You’re entering the market and need a PPC setup that validates demand, avoids wasted spend, and scales as you grow.
You’re entering the market and need a PPC setup that validates demand, avoids wasted spend, and scales as you grow.
In-house Marketing Teams
You manage Google and/or Microsoft ad campaigns internally but want a senior expert’s insight to identify inefficiencies and new growth opportunities.
You manage Google and/or Microsoft ad campaigns internally but want a senior expert’s insight to identify inefficiencies and new growth opportunities.
Brands Reviewing Agencies
You’re not sure if your current agency is delivering, and want an independent audit to confirm what’s really working.
You’re not sure if your current agency is delivering, and want an independent audit to confirm what’s really working.
Businesses Preparing to Scale
You’re increasing ad spend or entering new markets and want to ensure your account structure is ready for growth.
You’re increasing ad spend or entering new markets and want to ensure your account structure is ready for growth.
CMO’s & Marketing Leads
You need clear, data-led analysis to inform budget decisions, strategy direction, and performance reporting.
You need clear, data-led analysis to inform budget decisions, strategy direction, and performance reporting.
Nonprofits & Charities
You’re running Google Ad Grants or paid campaigns and need to maximise impact while maintaining compliance.
You’re running Google Ad Grants or paid campaigns and need to maximise impact while maintaining compliance.
Google & Microsoft Ads Audits
While most PPC audits focus only on Google, we review both Google and Microsoft Ads to uncover cross-platform inefficiencies, overlapping budgets, and missed opportunities.
For many advertisers, Microsoft Ads delivers cheaper clicks and untapped audiences and when combined with Google, it can significantly improve ROI and visibility.
For many advertisers, Microsoft Ads delivers cheaper clicks and untapped audiences and when combined with Google, it can significantly improve ROI and visibility.
Google Ads: Search, Display, Shopping, Performance Max, YouTube
Microsoft Ads: Bing search & partners (often lower CPCs and incremental volume)
Stop wasting budget on guesswork
Get a professional PPC audit that shows what’s working and what’s not.
PPC Audits with Transparent Pricing
We charge for audits because they deliver real, actionable value, not a pretext for a sales pitch. Speak to us for enterprise, multi-national accounts and more.
If the audit does not demonstrate at least 2x in preventable losses, you do not pay.*
If the audit does not demonstrate at least 2x in preventable losses, you do not pay.*
* Conditions of the “2x Preventable Losses or You Don’t Pay” Audit
To ensure each audit has enough data to be accurate and valuable, the following minimum spend levels apply:
Scale Up Audit (£799): at least £12,000 in the last 30 days (or £36,000 over 90 days)
Start Audit (£549): at least £8,000 in the last 30 days (or £24,000 over 90 days)
2. Based on recent performance
Preventable losses are calculated using the most recent 30 days of available data.
3. Full access required
We need read access to all relevant ad platforms, analytics and any CRM data connected to your conversions.
4. How we define preventable losses
These are inefficiencies clearly backed by your own data such as wasted search spend, irrelevant queries, inefficient bidding, poor placements, weak structure and budget misallocation.
5. Guarantee covers the audit fee only
If we cannot evidence at least 2x the audit fee in preventable losses, you don’t pay the audit fee. Any ongoing work is separate.
6. One audit per business per year
To keep things fair, the guarantee can be used once every 12 months.
Start Up 🚀
From £549
Single-account advertisers wanting clarity.
- Single-platform audit (Google or Microsoft Ads)
- In-depth structural and performance review
- 45-min strategy call with clear next steps
Scale Up 📈
From £799
Growing brands that need ongoing direction and strategic oversight.
- Multi-campaign or dual-platform analysis
- Comprehensive written report + optimisation roadmap
- 60-min strategy call with clear next steps
Blow Up 💥
Contact Us for Quote
Established advertisers or multi-region brands
- Full cross-channel performance and efficiency audit
- Detailed scaling and growth strategy report
- 60-min consultation with actionable insights
If the audit does not demonstrate at least 2x in preventable losses, you do not pay*.
Optional follow-up consultancy sessions can be arranged if required.
Optional follow-up consultancy sessions can be arranged if required.
Why Choose Precisionly
You’re not getting an automated PDF, you’re getting insight from a senior PPC specialist who’s managed millions in ad spend and spoken at events like Hero Conf, BrightonSEO, PPC Live, and The Paid Search Association.
We don’t tell you what you already know. We uncover what others miss.
We don’t tell you what you already know. We uncover what others miss.
PPC Audit FAQ’s
Q: Do you offer free audits?
A: No. Free audits are rarely independent. We provide a paid, expert analysis that gives you honest, practical direction, whether or not you work with us afterwards. If the audit does not demonstrate at least 2x in preventable losses, you do not pay.
Q: Can you implement the recommendations?
A: Yes. You can act on our findings internally, or we can support execution through consultancy or management.
Q: How long does an audit take?
A: Most are completed within 5-10 working days, depending on account size and data access.
Q: Do you audit Meta or other platforms?
A: Our primary focus is Google Ads, Microsoft Ads, and YouTube, but we can include Meta, Spotify, or Programmatic if relevant.
Ready to Find Out What Your PPC Is Really Doing?
If you’re serious about improving efficiency, performance, and ROI, a Precisionly PPC audit will give you the full picture and a plan to fix it.
Book Your PPC Audit Here
Use the form below to request a PPC Audit.
You’ll then receive simple instructions on how to grant temporary, read-only access to your ad account. This allows the audit to be completed safely and securely.
What this means:
– Read-only access only
– No changes can be made
– No impact on live campaigns
– Access can be removed at any time
Google and Microsoft Ads accounts are supported.
You’ll then receive simple instructions on how to grant temporary, read-only access to your ad account. This allows the audit to be completed safely and securely.
What this means:
– Read-only access only
– No changes can be made
– No impact on live campaigns
– Access can be removed at any time
Google and Microsoft Ads accounts are supported.