PPC Strategy & Growth
Negative Keywords in Google Ads: What They Are and How the Match Types Work
Negative keywords stop your Google Ads appearing for the wrong searches, but their match types work differently from positive keywords. This guide explains how each type works and the real commercial impact of getting them right.
Autotrader Costs Are Rising. Here’s Why Dealers Should Build Their Own Acquisition Engine Instead
Auto Trader bills are climbing fast, but lead quality is not. More dealers with 30 to 50+ cars are now building their own acquisition engine to regain control, reduce waste and scale smarter with Precisionly.
The Hidden Costs of Inefficient PPC Management
Most advertisers don’t realise how much budget their PPC campaigns quietly waste every month. Our founder, Dez Calton, reveals the hidden inefficiencies that drain performance and how to fix them fast.