PPC Management – Precision-led PPC Services
Get more from every pound you spend on paid media. Precisionly provides results-focused PPC management across Google Ads, Microsoft Ads, YouTube Ads, Spotify Ads, Meta Ads and programmatic channels, giving you measurable growth, reduced waste, and a clear path to scale.
We build and run campaigns that prioritise business outcomes: leads, sales, and predictable ROI. Whether you’re validating a startup funnel, scaling a growth-stage business, or tightening performance on existing accounts, our approach is practical, data-led and relentlessly optimised.
We build and run campaigns that prioritise business outcomes: leads, sales, and predictable ROI. Whether you’re validating a startup funnel, scaling a growth-stage business, or tightening performance on existing accounts, our approach is practical, data-led and relentlessly optimised.
What PPC Management with Precisionly Looks Like
We manage your paid media end-to-end: strategy, setup, creative, tracking, optimisation and reporting. That means you get:
We treat every campaign as a system: setup it right, measure it well, and then optimise until it performs.
Our PPC S.C.A.L.E. Framework
We use a practical, repeatable process designed specifically for paid media performance.
S – Strategise
We map goals (e.g. CPA, ROAS, lead volume), pick the right channels (Google Search for intent, YouTube for awareness, Display for remarketing), and set measurable KPIs.
This phase includes competitor and SERP analysis to define quick-win opportunities.
C – Construct
We build accounts and campaigns to industry best practice: logical campaign/ad-group structures, granular keyword matching, audience layers, conversion events, and landing page alignment.
Tracking and attribution are validated up front so results are trustworthy.
A – Activate
Campaigns launch with controlled experiments and data-focused bidding strategies.
Early performance is actively managed, we prune waste, prioritise high-quality traffic, and validate creative hypotheses within the first weeks.
L – Learn
We don’t rely on assumptions. Search-term reports, audience signals, conversion paths and user behaviour shape iterative changes.
Insights are documented and turned into playbooks that raise performance predictably.
E – Enhance
We scale what works: expand winning keywords, increase spend on profitable segments, iterate creatives, and introduce automation where it adds value (smart bidding, responsive assets, scripts).
Enhancements maintain efficiency while growing results.
Platforms & Formats We Manage
We meet your audience where they are and where they convert best:
Google Ads: Search, Display, Shopping, Performance Max, YouTube
Microsoft Ads: Bing search & partners (often lower CPCs and incremental volume)
YouTube Ads: Awareness-to-conversion video funnels, true-view & bumper strategies
Programmatic & Audio: Display networks, DSP buys and Spotify audio for brand reinforcement
Facebook Ads: Lead gen, conversion-focused campaigns and remarketing
Instagram Ads: Mobile-first creative, Reels & stories for awareness and consideration
Platform selection is always goal-driven, we don’t use channels for the sake of it.
Ready to Make Your Ad Spend Work Harder?
Get senior-level PPC expertise without the inflated agency overheads, we’ll help you turn paid media into profit.
Who This Service Is For
Our PPC Management is ideal for UK businesses that want serious, measurable performance:
If you’re spending on ads and want transparency, accountability and predictable growth, we’ll be a good match.
PPC Management Pricing
Start Up 🚀
From £750 per month
For businesses ready to make their first serious move into PPC.
Minimum Ad Spend: £2,000 P/M.
- Search campaigns built on one platform (Google or Microsoft Ads)
- Focused keyword targeting and smart bidding
- Conversion tracking setup & goal measurement
- Monthly reports with practical insights
- Foundational optimisation to improve efficiency
- Data-driven strategy, low overheads
- Best for startups & lean teams
Scale Up 📈
From £1,500 per month
For growing brands expanding their reach and performance.
Minimum Ad Spend: £4,000 P/M.
- Campaigns run across up to two platforms (e.g. Google & Microsoft Ads)
- Multi-channel strategy spanning Paid Search & Display or Video
- Enhanced targeting, segmentation & conversion funnel optimisation
- Regular testing & data analysis
- Monthly performance reports with clear insights and next-step actions
- Ideal for growing brands ready to scale
Blow Up 💥
From £2,500 per month
For brands ready to dominate through full-funnel paid media.
Minimum Ad Spend: £6,000 P/M.
- Multi-platform management across Google, Microsoft, YouTube, Spotify, & Programmatic
- Integrated campaigns across Paid Search, Display, Audio, & Video for complete funnel coverage
- Continuous optimisation driven by data and conversion performance
- Advanced audience segmentation, attribution analysis, & scaling strategies
- Monthly executive-level reporting with strategic performance insights
- For ambitious brands ready to dominate
We also offer flexible, bespoke PPC Management options, including one-off audits, short-term performance boosts, and hybrid consultancy-plus-management support.
The difference between tiers comes down to depth of optimisation, number of platforms, and scale of data-driven strategy, not access to attention.
The difference between tiers comes down to depth of optimisation, number of platforms, and scale of data-driven strategy, not access to attention.
Reporting & Communication
You’ll get transparent reporting and simple, actionable insight:
We prioritise clarity: understand performance, see next steps, and know the value every month.
Proven Experience & Credibility
At Precisionly, every account benefits from over 15 years of hands-on experience managing everything from small, tightly focused campaigns right through to multi-million-pound ad budgets. Our background spans a wide mix of sectors, including finance, real estate, technology, construction, nonprofit, and professional services, giving us the commercial understanding to make paid media work in different markets.
We’re not just practitioners behind the scenes, our expertise is recognised internationally. Precisionly Founder, Dez Calton, has spoken at leading industry events such as Hero Conf, BrightonSEO, The Paid Search Association, PPC Live, and The Search Advertising Show, where he’s shared strategies, insights, and performance methodologies with other professionals.
Unlike many consultants who sit at arm’s length, we stay actively involved in the implementation as well as the strategy. That means you benefit from both informed decision-making and practical optimisation, delivering tactical wins in the short term and sustainable performance over time.
We’re not just practitioners behind the scenes, our expertise is recognised internationally. Precisionly Founder, Dez Calton, has spoken at leading industry events such as Hero Conf, BrightonSEO, The Paid Search Association, PPC Live, and The Search Advertising Show, where he’s shared strategies, insights, and performance methodologies with other professionals.
Unlike many consultants who sit at arm’s length, we stay actively involved in the implementation as well as the strategy. That means you benefit from both informed decision-making and practical optimisation, delivering tactical wins in the short term and sustainable performance over time.
PPC Management FAQ’s
Q: How quickly will we see results from PPC management?
A: You’ll typically see early performance signals within 7-21 days, but stable, optimised results usually take 6-12 weeks as we test, learn and scale. Timelines depend on budget, industry and conversion complexity.
Q: Do you work with small budgets?
A: We work with businesses spending from £2,000 per month. This minimum helps ensure statistical significance and efficient testing.
Q: Can you manage accounts currently with another agency?
A: Yes. We perform audits, provide handover plans and collaborate closely to migrate or take over accounts with minimal disruption.
Q: Do you charge a percentage of ad spend?
A: No, we use clear management fees and package pricing. This keeps incentives aligned and reporting transparent. Simply increasing what you spend on ad platforms is not our goal at all.
Q: Will you optimise our landing pages and creatives?
A: We provide landing page recommendations and creative testing roadmaps. If you need execution, we can either work with your team or provide support via vetted partners.
Ready to Make Your Ad Spend Work Harder?
If you want PPC management that delivers measurable, sustainable growth, get in touch with us today. Book a free consultation, request an audit, or ask for a tailored proposal and we’ll show you how we’d approach your account.