Fractional CMO for Businesses That Need Senior Marketing Leadership, Without the Full-Time Cost
Not every business needs (or can justify) a full-time Chief Marketing Officer, but many need senior-level strategy, performance oversight, and smarter decision-making.
Precisionly provides Fractional CMO (Chief Marketing Officer) support for growing brands, funded startups, SMEs and scaling organisations, giving you access to experienced marketing leadership without the £120k+ salary commitment.
You get high-level strategy, cross-channel clarity, and performance accountability, delivered flexibly to suit your goals and structure.
Precisionly provides Fractional CMO (Chief Marketing Officer) support for growing brands, funded startups, SMEs and scaling organisations, giving you access to experienced marketing leadership without the £120k+ salary commitment.
You get high-level strategy, cross-channel clarity, and performance accountability, delivered flexibly to suit your goals and structure.
What Is a Fractional CMO?
A Fractional CMO acts as your senior marketing lead, providing board-level strategy and commercial direction without becoming a full-time hire.
They bring structure to your marketing efforts, align activity with business goals, and oversee everything from channel strategy and creative direction to budget planning and performance measurement. You get the expertise and accountability of a senior leader, without the cost or complexity of an in-house executive.
They bring structure to your marketing efforts, align activity with business goals, and oversee everything from channel strategy and creative direction to budget planning and performance measurement. You get the expertise and accountability of a senior leader, without the cost or complexity of an in-house executive.
Assessing Whether/When to Bring Marketing In-House
One of the most valuable parts of our Fractional CMO service is assessing whether it’s the right time and structure, for your business to bring marketing in-house.
We evaluate your current setup, spend, and performance maturity to determine what makes the most sense long-term. That includes identifying which roles should be internal, which can remain outsourced, and how to structure your marketing operations for efficiency and scalability.
This assessment covers everything from role design and hiring frameworks to onboarding and workflow systems and most importantly, the real costs involved, ensuring any in-house move is commercially sound, strategically aligned, and performance-ready from day one.
We evaluate your current setup, spend, and performance maturity to determine what makes the most sense long-term. That includes identifying which roles should be internal, which can remain outsourced, and how to structure your marketing operations for efficiency and scalability.
This assessment covers everything from role design and hiring frameworks to onboarding and workflow systems and most importantly, the real costs involved, ensuring any in-house move is commercially sound, strategically aligned, and performance-ready from day one.
How Fractional CMO Support Works
Every engagement is bespoke, but support typically includes one of the following:
Ongoing Part-Time CMO
A set number of days per month acting as your senior marketing lead, ideal for growing teams or funded startups.
A set number of days per month acting as your senior marketing lead, ideal for growing teams or funded startups.
Project-Based Strategic Support
Short-term involvement for launches, audits, restructures, investment prep or digital transformation.
Short-term involvement for launches, audits, restructures, investment prep or digital transformation.
Interim or Transitional CMO
Support during leadership change, maternity cover, or while hiring a full-time role.
Support during leadership change, maternity cover, or while hiring a full-time role.
What Your Fractional CMO Can Deliver
Your fractional partnership can include:
Strategic Roadmaps and Growth Planning
We develop clear marketing strategies that connect channels, budgets, and objectives. From paid media to content and CRO, every recommendation is tied to measurable outcomes.
Paid Media Leadership
We provide strategic direction and accountability across Google Ads, Microsoft Ads, YouTube and other paid platforms, ensuring spend efficiency and performance clarity.
Team Alignment and Leadership
We bring structure to your internal marketing team or agency partnerships, setting KPIs, reviewing performance, and guiding execution.
Reporting and Board-Level Insights
You’ll receive frameworks for tracking, attribution and performance dashboards that translate metrics into decisions.
Launch and Investment Readiness
Whether preparing for growth funding, due diligence, or expansion, we ensure your marketing data and positioning are investor-ready.
Strategic Roadmaps and Growth Planning
We develop clear marketing strategies that connect channels, budgets, and objectives. From paid media to content and CRO, every recommendation is tied to measurable outcomes.
Paid Media Leadership
We provide strategic direction and accountability across Google Ads, Microsoft Ads, YouTube and other paid platforms, ensuring spend efficiency and performance clarity.
Team Alignment and Leadership
We bring structure to your internal marketing team or agency partnerships, setting KPIs, reviewing performance, and guiding execution.
Reporting and Board-Level Insights
You’ll receive frameworks for tracking, attribution and performance dashboards that translate metrics into decisions.
Launch and Investment Readiness
Whether preparing for growth funding, due diligence, or expansion, we ensure your marketing data and positioning are investor-ready.
Bring Your Marketing In-House With Fractional CMO Expertise Behind You
We’ll help you build capability, structure and confidence inside your business, combining leadership and training to make internal marketing thrive.
Who Fractional CMO Support Is For
This service works best for organisations that need direction, structure and accountability without the cost of a full-time executive.
It’s ideal for funded startups seeking senior support, SMEs ready to scale marketing effectively, founders juggling sales and delivery, or companies preparing for investment or acquisition. We also work with teams transitioning from agency reliance or lacking strategic oversight.
If you’re between “doing it all yourself” and hiring a £10k-a-month exec, this is the perfect middle ground.
It’s ideal for funded startups seeking senior support, SMEs ready to scale marketing effectively, founders juggling sales and delivery, or companies preparing for investment or acquisition. We also work with teams transitioning from agency reliance or lacking strategic oversight.
If you’re between “doing it all yourself” and hiring a £10k-a-month exec, this is the perfect middle ground.
Why Choose Precisionly
When you work with Precisionly, you’re not hiring a generalist, you’re partnering with a senior performance specialist who combines strategic oversight with practical marketing leadership.
With over 15 years of experience managing multi-million-pound budgets, we’ve supported startups, scale-ups, and established brands across finance, tech, real estate, construction and eCommerce.
Founder Dez Calton has also spoken at leading industry events such as Hero Conf, BrightonSEO, The Paid Search Association, PPC Live, and The Search Advertising Show, sharing insights on performance marketing and growth strategy.
We bring clarity, accountability, and commercially minded decision-making to every engagement, ensuring growth is measurable, not theoretical.
With over 15 years of experience managing multi-million-pound budgets, we’ve supported startups, scale-ups, and established brands across finance, tech, real estate, construction and eCommerce.
Founder Dez Calton has also spoken at leading industry events such as Hero Conf, BrightonSEO, The Paid Search Association, PPC Live, and The Search Advertising Show, sharing insights on performance marketing and growth strategy.
We bring clarity, accountability, and commercially minded decision-making to every engagement, ensuring growth is measurable, not theoretical.
Transparent Pricing & Flexible Engagement
Fractional CMO retainers are custom-built to match your goals, internal resources and stage of growth.
Pricing starts from £1,250 per month, depending on involvement and scope.
Fractional CMO support isn’t about hours, it’s about access to senior marketing leadership, commercial insight, and strategic decision-making that shapes long-term growth. Each engagement tier reflects the depth of involvement and responsibility, not just time spent.
Fractional CMO support isn’t about hours, it’s about access to senior marketing leadership, commercial insight, and strategic decision-making that shapes long-term growth. Each engagement tier reflects the depth of involvement and responsibility, not just time spent.
Start Up 🚀
Best for: Founders or small teams that need structure, clarity, and senior marketing direction before hiring internally.
We’ll build a clear marketing roadmap and performance framework aligned to your growth goals, covering budgets, channels, and KPIs.
Strategy sessions and ongoing access ensure you stay focused and make confident decisions between meetings.
From
£2,000
per month
Strategic roadmap & positioning
Budget & channel prioritisation
Foundational KPIs & tracking setup
Scale Up 📈
Best for: Funded startups or SMEs with teams or agencies that need leadership and accountability across all marketing activity.
You’ll get structured strategic oversight, performance forecasting, and clear direction that connects PPC, SEO, CRM, and content efforts.
Designed to align your entire marketing function around measurable growth and ROI.
From
£3,500
per month
Cross-channel strategy & leadership
Forecasting & performance reviews
Agency & team alignment
Blow Up 💥
Best for: Ambitious, high-growth or investor-backed businesses that need embedded strategic leadership.
Acting as your senior marketing lead, we drive data-led growth, coordinate internal teams and agencies, and deliver investor-ready performance insight.
This is a fully integrated leadership role built to deliver long-term commercial impact.
From
£3,500
per month
Board-level strategy & reporting
Team & agency leadership
Growth forecasting & scaling roadmap
Each engagement evolves as your internal capability grows. Whether you need high-level strategic input or hands-on marketing leadership, Precisionly adapts to your pace of growth.
Fractional CMO FAQ’s
Q: How is this different from consultancy or PPC management?
Q: Can you work alongside our internal or agency teams?
Q: Do you handle execution too?
Q: Can you help us assess whether to bring marketing in-house?
Q: Is this suitable for smaller businesses?
Ready to Add Senior-Level Marketing Leadership Without the Full-Time Cost?
If you need direction, accountability and strategic expertise, but not a permanent hire, Fractional CMO support gives you exactly that.
Let’s discuss what level of support fits your goals.
Let’s discuss what level of support fits your goals.