About
Precisionly Founder, Dez Calton speaking at Hero Conf
Our Vision
Precisionly was founded by Dez Calton, a PPC expert with 15+ years of experience managing multi-million-pound ad spend across Google, Microsoft, Meta, YouTube, programattic and more.
Dez has shared his expertise at major industry events including Hero Conf, BrightonSEO, The Paid Search Association, PPC Live and The Search Advertising Show, helping others master the art of targeting, optimisation, and paid media strategy.
Behind the name sits a small but mighty network of trusted specialists, analysts, designers and developers, brought in as needed to deliver top-tier results without the overheads of a large agency.
That means you get senior-level attention on every account, direct communication, and a partner who genuinely cares about your success.
Dez has shared his expertise at major industry events including Hero Conf, BrightonSEO, The Paid Search Association, PPC Live and The Search Advertising Show, helping others master the art of targeting, optimisation, and paid media strategy.
Behind the name sits a small but mighty network of trusted specialists, analysts, designers and developers, brought in as needed to deliver top-tier results without the overheads of a large agency.
That means you get senior-level attention on every account, direct communication, and a partner who genuinely cares about your success.
Dez Calton
Founder of Precisionly
“The mission is to help businesses and nonprofits run smarter and scale faster”
This is done by ensuring all online ad spend is used as efficiently as possibly, strictly aligned to your goals.
This is done by ensuring all online ad spend is used as efficiently as possibly, strictly aligned to your goals.
Our Values
Precision in Everything
From keyword targeting to audience segmentation, we believe the smallest details often deliver the biggest performance gains.
From keyword targeting to audience segmentation, we believe the smallest details often deliver the biggest performance gains.
Continuous Improvement
We treat every campaign as a living system that learns, adapts, and evolves, staying ahead of changing algorithms and competition.
We treat every campaign as a living system that learns, adapts, and evolves, staying ahead of changing algorithms and competition.
Transparency and Trust
We tell it like it is. No smoke and mirrors, no meaningless metrics, just clear insights and honest communication.
We tell it like it is. No smoke and mirrors, no meaningless metrics, just clear insights and honest communication.
Impact Over Activity
We focus on actions that drive results/moves the needle, not just activity for the sake of it. Every move has purpose behind it.
We focus on actions that drive results/moves the needle, not just activity for the sake of it. Every move has purpose behind it.
Platforms We Manage
Google Ads: Search, Display, Shopping, Performance Max, YouTube
Microsoft Ads: Bing search & partners (often lower CPCs and incremental volume)
YouTube Ads: Awareness-to-conversion video funnels, true-view & bumper strategies
Programmatic & Audio: Display networks, DSP buys and Spotify audio for brand reinforcement
Facebook Ads: Lead gen, conversion-focused campaigns and remarketing
Instagram Ads: Mobile-first creative, Reels & stories for awareness and consideration
Ready to Make Your Ad Spend Work Harder?
Get senior-level PPC expertise without the inflated agency overheads, we’ll help you turn paid media into profit.